Stina Slingo

Senior Creative Designer

Stina Slingo

Senior Creative Designer

Stina Slingo

Senior Creative Designer

I’m a versatile designer with over fifteen years of experience spanning branding, UX/UI, campaigns, and product design. At TotallyMoney, I’ve been part of the award-winning design team, delivering customer journeys, revenue campaigns, and rebranding initiatives, while also leading freelance projects for mission-driven organisations.

As a generalist, I design across all touch points, from digital, print, web and CRM to social. Bringing together strategy, storytelling, and visual craft to create cohesive experiences that deliver real impact.

Sep-Nov 2024 • Royal Institute of Philosophy

Sep-Nov 2024 • Royal Institute of Philosophy

A user-centric approach to membership sign-ups

A user-centric approach to membership sign-ups

A user-centric approach to membership sign-ups

UX/UI design

UX/UI design

How can you create a seamless landing page to help users choose the right membership? At TRIP, I designed an intuitive page that simplified decision-making by clearly outlining the benefits of each membership and emphasising the value of joining the community. This approach enabled users to make informed decisions with ease.

How can you create a seamless landing page to help users choose the right membership? At TRIP, I designed an intuitive page that simplified decision-making by clearly outlining the benefits of each membership and emphasising the value of joining the community. This approach enabled users to make informed decisions with ease.

3 weeks Oct 2024 • Whatch app

3 weeks Oct 2024 • Whatch app

Increasing engagement and decreasing churn with onboarding

Increasing engagement and decreasing churn with onboarding

Product design

Product design

How do you ensure new users don’t drop off before experiencing the app’s full value? At Whatch, I was tasked with solving this challenge by creating an onboarding flow that guides first-time users through the app, pre-fills their watchlist, and quickly engages them with the core features.

How do you ensure new users don’t drop off before experiencing the app’s full value? At Whatch, I was tasked with solving this challenge by creating an onboarding flow that guides first-time users through the app, pre-fills their watchlist, and quickly engages them with the core features.

BEFORE

BEFORE

AFTER

AFTER

2 weeks Nov 2024 • Whatch app

2 weeks Nov 2024 • Whatch app

Optimising a high-traffic touchpoint

Optimising a high-traffic touchpoint

Optimising a high-traffic touchpoint

Product design

Product design

How can you optimise a high-traffic feature for better engagement? At Whatch, I redesigned the title screen—one of the app's key areas—to increase user engagement, improve content discovery, and support monetisation.

How can you optimise a high-traffic feature for better engagement? At Whatch, I redesigned the title screen—one of the app's key areas—to increase user engagement, improve content discovery, and support monetisation.

2021 • TotallyMoney

2021 • TotallyMoney

Streamlining email creation with a modular design system

Streamlining email creation with a modular design system

Streamlining email creation with a modular design system

Design systems

Design systems

How do you enable teams to create consistent, on-brand emails at scale while still allowing flexibility for content? At TotallyMoney, I built a modular CRM design system in Figma, documented in ZeroHeight, that standardises patterns and templates across devices and empowers both designers and copywriters to work efficiently.

How do you enable teams to create consistent, on-brand emails at scale while still allowing flexibility for content? At TotallyMoney, I built a modular CRM design system in Figma, documented in ZeroHeight, that standardises patterns and templates across devices and empowers both designers and copywriters to work efficiently.

All work

An archive of launched work from across my career

First Direct digital campaign

UX/UI design

Digital design

Monitor feature launch campaign

UX/UI design

Digital design

Motion design

Browse all work

© Stina Slingo 2025