2020 social campaign
To kick off the New Year, I led the design of TotallyMoney’s first multi-platform campaign using the refreshed brand. The campaign ran across social media and online advertising, both key drivers of daily traffic to the website.
To kick off the New Year, I led the design of TotallyMoney’s first multi-platform campaign using the refreshed brand. The campaign ran across social media and online advertising, both key drivers of daily traffic to the website.
Working with copy, marketing, and illustration, I facilitated workshops to establish the messaging and creative direction. From there, I developed multiple design concepts, refined the visuals in collaboration with a freelance illustrator, and delivered a suite of static and motion assets optimised for Facebook and Instagram.
Working with copy, marketing, and illustration, I facilitated workshops to establish the messaging and creative direction. From there, I developed multiple design concepts, refined the visuals in collaboration with a freelance illustrator, and delivered a suite of static and motion assets optimised for Facebook and Instagram.
Outcome
The campaign introduced the new brand in a high-visibility context, creating a cohesive presence across channels and reinforcing TotallyMoney’s position as a trusted consumer finance app. The assets successfully balanced seasonal relevance with a call to action that encouraged users to take control of their credit score in 2020.
The campaign introduced the new brand in a high-visibility context, creating a cohesive presence across channels and reinforcing TotallyMoney’s position as a trusted consumer finance app. The assets successfully balanced seasonal relevance with a call to action that encouraged users to take control of their credit score in 2020.
Company
TotallyMoney
TotallyMoney
My role
My role
Lead designer
Lead designer
Timeline
3 weeks, 2019
1 day Spike day, then 2 months
(part-time), 2021
Team
Lead designer, copywriter, Illustrator, compliance, marketing manager and head of design
Lead designer, copywriter, Illustrator, compliance, marketing manager and head of design
Deliverables
Static and motion designs
Static and motion designs
Selection of the motion ads
Selection of the motion social posts
© Stina Slingo 2025