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Experimenting with AI to animate product UI
Motion design using Malloy AI + After Effects · 2026 · Personal
Welcoming new users and setting expectations
Email onboarding journey · Lifecycle emails · 2026 · TotallyMoney
Improving app visibility and conversion
iOS & Play Store assets · App store optimisation · 2025 · TotallyMoney
Turning web users into app users
Web landing page · Conversion-focused UX/UI · 2025 · TotallyMoney
Driving revenue through testing new CRM templates
Promoting credit cards · Revenue focused emails · 2025 · TotallyMoney
Introducing mortgages to logged-out users
Product landing page · Web UX/UI · 2025 · TotallyMoney
Replacing underperforming alerts with a stronger template
Email templates · Performance optimisation · 2025 · TotallyMoney
Shifting towards a more human, lifestyle-led approach
Static & motion ads · Google Display, Meta, TikTok · 2024 · TotallyMoney
Testing motion for a reusable social post template
Motion design · Social templates · 2025 · TotallyMoney
Revenue focused campaign for Chase current accounts
Email & web campaign · Product marketing · 2024 · TotallyMoney
Exploring visual directions for a current account campaign
Campaign email concepts · A/B testing · 2024 · TotallyMoney
Revenue focused campaign for first direct current accounts
Email & web campaign · Product marketing · 2024 · TotallyMoney
Refreshing recurring emails to maintain engagement
CRM emails · Seasonal content · 2023 · TotallyMoney
Adding clarity to open banking retention emails
Motion icon · Email journey · 2023 · TotallyMoney
Exploring motion for open banking email icon
Motion tests · Email journey · 2023 · TotallyMoney
Promoting credit cards at scale
Display ads · Google Display Network · 2021 · TotallyMoney
Supporting loan acquisition with playful design
Display ads · Google Display Network · 2021 · TotallyMoney
Using motion to soften dead ends
404 page exploration · Web UX/UI · 2021 · TotallyMoney
Turning a TV campaign into an interactive moment
Web-based game · Web UX/UI · 2021 · TotallyMoney
Exploring motion in product loading states
In product motion · Brand refresh · 2020 · TotallyMoney
Helping users understand changes in their score
Early app feature exploration · Data visualisation · 2020 · TotallyMoney
Rethinking how the credit score is visualised
Product exploration · Brand refresh · 2020 · TotallyMoney
Using playful motion to market the energy vertical
Motion icons · Emails & banners · 2020 · TotallyMoney
Using playful motion to draw the eye
Motion icon set · Emails & banners · 2020 · TotallyMoney
© Stina Slingo 2026