With over fifteen years’ experience, I specialise in creating cohesive, user-focused design solutions across the full spectrum of touchpoints, from digital products, web, print, campaigns to CRM and social.

I thrive when contributing across the entire design process, from concept to execution, balancing big-picture thinking with attention to detail.

My career began in web design at 15, followed by a BA in Graphic and Media Design at London College of Communication. Since then, I’ve worked both in-house and freelance for brands including Gousto, Not On The High Street and TotallyMoney, leading on a wide variety of design projects and mediums.

As a generalist, I bring both flexibility and breadth, I'm equally comfortable shaping a brand identity, designing a digital journey or delivering a print campaign. Storytelling underpins my approach, helping me create engaging experiences that connect users with businesses in meaningful ways.

When I’m not immersed in design, you’ll find me enjoying life as a mum to my little boy, spending time with my husband, and exploring the beautiful Kent countryside. We have a National Trust membership, which we use for days out, discovering historic sites and beautiful gardens.