App store creatives
App store creatives
To strengthen TotallyMoney’s presence in the app stores, I designed a set of refreshed creatives for both our general listing and a tailored campaign targeting credit card search intent. The aim was to give the app a more engaging and visually cohesive storefront, while ensuring the campaign creatives resonated with users specifically looking for a credit card.
To strengthen TotallyMoney’s presence in the app stores, I designed a set of refreshed creatives for both our general listing and a tailored campaign targeting credit card search intent. The aim was to give the app a more engaging and visually cohesive storefront, while ensuring the campaign creatives resonated with users specifically looking for a credit card.
My approach was to bring our colourful new brand look into the app stores by exploring a bolder, more graphic direction. Inspired by current design trends, I used pulled-out UI elements layered with gradients that faded from lighter to darker, creating depth and visual interest. This gave both the evergreen and campaign-specific assets a fresh, standout look while staying true to the brand identity.
My approach was to bring our colourful new brand look into the app stores by exploring a bolder, more graphic direction. Inspired by current design trends, I used pulled-out UI elements layered with gradients that faded from lighter to darker, creating depth and visual interest. This gave both the evergreen and campaign-specific assets a fresh, standout look while staying true to the brand identity.
Outcome
The refreshed creatives delivered a stronger first impression for new users, helping TotallyMoney stand out in competitive app store environments. The tailored campaign assets improved relevance for card-focused search traffic, supporting acquisition goals by aligning visuals more closely with user intent. Together, the updates strengthened the brand’s consistency across platforms and created a scalable framework for future store campaigns.
The refreshed creatives delivered a stronger first impression for new users, helping TotallyMoney stand out in competitive app store environments. The tailored campaign assets improved relevance for card-focused search traffic, supporting acquisition goals by aligning visuals more closely with user intent. Together, the updates strengthened the brand’s consistency across platforms and created a scalable framework for future store campaigns.
Company
TotallyMoney
TotallyMoney
My role
My role
Lead designer
Lead designer
Timeline
1 week, 2025
1 day Spike day, then 2 months
(part-time), 2021
Team
Lead designer, copywriter, compliance and head of design
Lead designer, copywriter, compliance and head of design
Deliverables
Figma designs
Figma designs
© Stina Slingo 2025