'Drum It Out' event branding

In September 2017, Fabletics partnered with Pound to host Drum It Out, a one-night “sweat, sculpt and rock” event at the Oval Space in London. The event introduced the innovative Pound workout from LA, which blends cardio, conditioning, and strength training with yoga and Pilates-inspired movements. Guests enjoyed live performances by drumming artist Holly Madge, cocktails by Skinny Brands, hair braiding by Treatwell, makeovers by SportFX, and body art by Go Get Glitter. The experience was also live streamed globally across the brand’s Instagram and Facebook channels, opening it up to audiences everywhere.

In September 2017, Fabletics partnered with Pound to host Drum It Out, a one-night “sweat, sculpt and rock” event at the Oval Space in London. The event introduced the innovative Pound workout from LA, which blends cardio, conditioning, and strength training with yoga and Pilates-inspired movements. Guests enjoyed live performances by drumming artist Holly Madge, cocktails by Skinny Brands, hair braiding by Treatwell, makeovers by SportFX, and body art by Go Get Glitter. The experience was also live streamed globally across the brand’s Instagram and Facebook channels, opening it up to audiences everywhere.

I led the branding and print design for the event, from gathering visual inspiration and developing concepts to producing the final assets across print and digital.

I led the branding and print design for the event, from gathering visual inspiration and developing concepts to producing the final assets across print and digital.

Outcome

The event sold out all 600 tickets and achieved thousands of pounds worth of free advertorial space in Time Out and DOSE. The live stream reached over 197,000 people, with 22,055 total views, while 350 Instagram posts used the event hashtag #DrumItOut. The campaign successfully extended Fabletics’ reach beyond attendees, creating a memorable brand experience for customers and boosting engagement both in-person and online.

The event sold out all 600 tickets and achieved thousands of pounds worth of free advertorial space in Time Out and DOSE. The live stream reached over 197,000 people, with 22,055 total views, while 350 Instagram posts used the event hashtag #DrumItOut. The campaign successfully extended Fabletics’ reach beyond attendees, creating a memorable brand experience for customers and boosting engagement both in-person and online.

Company

Fabletics

Fabletics

My role

My role

Lead designer

Lead designer

Timeline

2 weeks, 2017

1 day Spike day, then 2 months

(part-time), 2021

Team

1 x lead designer, event manager, head of design

1 x lead designer, event manager, head of design

Deliverables

Designs and prints

Designs and prints

© Stina Slingo 2025