First Direct digital campaign
In mid-2023, TotallyMoney’s commercial team set out to test a new type of revenue-focused campaign, promoting a range of products including current accounts, loans, and insurance. I led the creative delivery for the first campaign, centred on First Direct’s current account, designing both the launch email and landing page in close collaboration with our copywriters.
Alongside design, I also took on creative management — aligning with stakeholders on campaign objectives, incorporating feedback from lenders, and working with developers to ensure on-time delivery.
In mid-2023, TotallyMoney’s commercial team set out to test a new type of revenue-focused campaign, promoting a range of products including current accounts, loans, and insurance. I led the creative delivery for the first campaign, centred on First Direct’s current account, designing both the launch email and landing page in close collaboration with our copywriters.
Alongside design, I also took on creative management — aligning with stakeholders on campaign objectives, incorporating feedback from lenders, and working with developers to ensure on-time delivery.
Outcome
The new campaign stream exceeded its OKR by 30% before year-end, establishing a repeatable framework for future revenue campaigns. Its success has already led to multiple iterations across different product types, with ongoing refinements planned throughout 2024.
The new campaign stream exceeded its OKR by 30% before year-end, establishing a repeatable framework for future revenue campaigns. Its success has already led to multiple iterations across different product types, with ongoing refinements planned throughout 2024.
Company
TotallyMoney
TotallyMoney
My role
My role
Lead designer
Lead designer
Timeline
1 week, mid 2023
1 day Spike day, then 2 months
(part-time), 2021
Team
Lead designer, copywriter, compliance, developer and commercial team member
Lead designer, copywriter, compliance, developer and commercial team member
Deliverables
Figma designs
Build QA
Figma designs
Build QA
© Stina Slingo 2025