Fluid customer guides
I designed a web-based guides hub for the Fluid credit card with the aim of improving customer trust and confidence during the application process. The hub provided clear, accessible content on key topics such as responsible credit card use, repayments, avoiding late fees, card security, eligibility checks, and how to manage accounts online. By combining thoughtful UX design with SEO optimisation, the guides helped customers better understand Fluid’s products while reducing reliance on customer support.
I designed a web-based guides hub for the Fluid credit card with the aim of improving customer trust and confidence during the application process. The hub provided clear, accessible content on key topics such as responsible credit card use, repayments, avoiding late fees, card security, eligibility checks, and how to manage accounts online. By combining thoughtful UX design with SEO optimisation, the guides helped customers better understand Fluid’s products while reducing reliance on customer support.
Outcome
The guides hub strengthened customer confidence by addressing common concerns upfront and ensuring transparency around how the card works. It improved the overall user journey during the application process, enhanced discoverability through SEO, and created a scalable foundation for ongoing customer education.
The guides hub strengthened customer confidence by addressing common concerns upfront and ensuring transparency around how the card works. It improved the overall user journey during the application process, enhanced discoverability through SEO, and created a scalable foundation for ongoing customer education.
Company
Fluid
Fluid
My role
My role
Lead UX/UI designer
Lead UX/UI designer
Timeline
April 2021
Team
Lead UX/UI designer and developer
Lead UX/UI designer and developer
Deliverables
Figma designs
Build QA
Figma designs
Build QA
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