Launching the Monitor feature
TotallyMoney launched Monitor, an app-only feature that uses open banking to track spending, support budgeting, and highlight the bills that most affect a customer’s credit score. To drive adoption, we created a digital launch campaign spanning CRM and a dedicated landing page.
TotallyMoney launched Monitor, an app-only feature that uses open banking to track spending, support budgeting, and highlight the bills that most affect a customer’s credit score. To drive adoption, we created a digital launch campaign spanning CRM and a dedicated landing page.
I led the design direction from concept to delivery, working directly with stakeholders to align on goals and impact. My role included gathering market insights from fintech competitors, exploring creative directions, shaping the campaign structure, and producing final designs. I also collaborated closely with developers to ensure a smooth build under a tight one-month timeline.
I led the design direction from concept to delivery, working directly with stakeholders to align on goals and impact. My role included gathering market insights from fintech competitors, exploring creative directions, shaping the campaign structure, and producing final designs. I also collaborated closely with developers to ensure a smooth build under a tight one-month timeline.
Outcome
The campaign delivered a launch email with seven tailored variants and a responsive landing page featuring animated GIFs to bring each aspect of the feature to life. By pairing clear messaging with a focused design system, we created a consistent, user-friendly campaign that encouraged app downloads and built trust around open banking consent.
The campaign delivered a launch email with seven tailored variants and a responsive landing page featuring animated GIFs to bring each aspect of the feature to life. By pairing clear messaging with a focused design system, we created a consistent, user-friendly campaign that encouraged app downloads and built trust around open banking consent.
Company
TotallyMoney
TotallyMoney
My role
My role
Lead designer
Lead designer
Timeline
November 2023
Team
Lead designer, copywriter, compliance, legal, 2 developers, PM, head of design
Lead designer, copywriter, compliance, legal, 2 developers, PM, head of design
Deliverables
Figma designs
Motion animations
Figma designs
Motion animations
Email for mobile and desktop
Email for mobile and desktop
Landing page in 3 key break points (mobile, tablet and desktop)
Landing page in 3 key break points (mobile, tablet and desktop)
Landing page motion assets
Landing page motion assets
Scrolling the live landing page
Scrolling the live landing page
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