Mortgages landing page
The mortgages landing page at TotallyMoney hadn’t been revisited since the brand refresh several years prior. I led the redesign to make the page SEO-friendly and deliver a stronger customer experience. The goal was to provide users with a clear overview of mortgages, while seamlessly guiding them to our mortgage partner.
The mortgages landing page at TotallyMoney hadn’t been revisited since the brand refresh several years prior. I led the redesign to make the page SEO-friendly and deliver a stronger customer experience. The goal was to provide users with a clear overview of mortgages, while seamlessly guiding them to our mortgage partner.
Working end-to-end on the project, I shaped the content structure, collaborated with copywriters to ensure clarity and compliance, and designed a user-friendly layout optimised for both organic search and conversion.
Working end-to-end on the project, I shaped the content structure, collaborated with copywriters to ensure clarity and compliance, and designed a user-friendly layout optimised for both organic search and conversion.
Outcome
The redesigned page transformed performance: daily sessions increased by 585% and traffic grew sevenfold. The new structure not only improved visibility in search but also provided a scalable framework for future financial product pages.
The redesigned page transformed performance: daily sessions increased by 585% and traffic grew sevenfold. The new structure not only improved visibility in search but also provided a scalable framework for future financial product pages.
Company
TotallyMoney
TotallyMoney
My role
My role
Lead UX/UI designer
Lead UX/UI designer
Timeline
1 week, mid 2023
1 day Spike day, then 2 months
(part-time), 2021
Team
Lead UX/UI designer, copywriter, compliance, developer and head of product
Lead UX/UI designer, copywriter, compliance, developer and head of product
Deliverables
Figma designs
Build QA
Figma designs
Build QA
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