POP flex x Fabletics event
In March 2018, Fabletics launched its partnership with fitness studio POPfit with a high-profile event attended by press, influencers, industry leaders and customers. The day featured classes, treatments, and a Q&A with Kate Hudson, Melanie C and Steph, while being live streamed globally on Instagram and Facebook. As part of a four-person design team, I developed concepts and delivered final print assets that shaped the event’s branding and guest experience.
In March 2018, Fabletics launched its partnership with fitness studio POPfit with a high-profile event attended by press, influencers, industry leaders and customers. The day featured classes, treatments, and a Q&A with Kate Hudson, Melanie C and Steph, while being live streamed globally on Instagram and Facebook. As part of a four-person design team, I developed concepts and delivered final print assets that shaped the event’s branding and guest experience.
Outcome
The launch generated significant brand visibility, securing thousands of pounds’ worth of free advertorial coverage in national publications such as the Evening Standard and The Telegraph. The livestream reached over 22,000 views on Facebook, while the event hashtag #Sweatyourselfhappy saw more than 600 uses on Instagram. Kate Hudson’s personal Instastory from the event drew thousands of watchers and comments, amplifying reach even further. The event marked a successful debut for POPfit’s new studio and Fabletics’ first European shop, supported by strong, cohesive branding throughout.
The launch generated significant brand visibility, securing thousands of pounds’ worth of free advertorial coverage in national publications such as the Evening Standard and The Telegraph. The livestream reached over 22,000 views on Facebook, while the event hashtag #Sweatyourselfhappy saw more than 600 uses on Instagram. Kate Hudson’s personal Instastory from the event drew thousands of watchers and comments, amplifying reach even further. The event marked a successful debut for POPfit’s new studio and Fabletics’ first European shop, supported by strong, cohesive branding throughout.
Company
Fabletics
Fabletics
My role
My role
Designer
Designer
Timeline
1 week, 2018
1 day Spike day, then 2 months
(part-time), 2021
Team
1 x lead designer, 3 x designers, event manager, head of design
1 x lead designer, 3 x designers, event manager, head of design
Deliverables
Designs and prints
Designs and prints
© Stina Slingo 2025