Social ads
Social ads
I led the design of marketing advertisements for TotallyMoney, creating both motion and static assets for platforms including Facebook, Instagram, TikTok, YouTube, Google Display Network and Reddit. My focus was on developing a cohesive creative direction that worked consistently across formats, ensuring the brand remained distinctive while performing effectively in diverse digital environments.
I led the design of marketing advertisements for TotallyMoney, creating both motion and static assets for platforms including Facebook, Instagram, TikTok, YouTube, Google Display Network and Reddit. My focus was on developing a cohesive creative direction that worked consistently across formats, ensuring the brand remained distinctive while performing effectively in diverse digital environments.
Outcome
Our sustained push on social media advertising played a key role in growing TotallyMoney’s customer base from 1 million to 6 million users. Many of the creatives I designed became top performers, remaining in rotation for several years due to their strong results. My work on this acquisition funnel was a major contributor, delivering engaging campaigns that consistently drove weekly sign-ups at scale.
Our sustained push on social media advertising played a key role in growing TotallyMoney’s customer base from 1 million to 6 million users. Many of the creatives I designed became top performers, remaining in rotation for several years due to their strong results. My work on this acquisition funnel was a major contributor, delivering engaging campaigns that consistently drove weekly sign-ups at scale.
Company
TotallyMoney
TotallyMoney
My role
My role
Lead designer
Lead designer
Timeline
2018-2024
1 day Spike day, then 2 months
(part-time), 2021
Team
Lead designer, copywriter, compliance and social marketing manager
Lead designer, copywriter, compliance and social marketing manager
Motion graphic
A bold, graphic-led style with playful motion that refreshes TotallyMoney’s creative and helps the brand stand out.
2024
A bold, graphic-led style with playful motion that refreshes TotallyMoney’s creative and helps the brand stand out.
2024
Motion graphic
A bold, graphic-led style with playful motion that refreshes TotallyMoney’s creative and helps the brand stand out.
2024
A bold, graphic-led style with playful motion that refreshes TotallyMoney’s creative and helps the brand stand out.
2024
Choose your card
Interactive-style motion that lets viewers “choose” their card, creating a sense of control and driving engagement.
2024
Interactive-style motion that lets viewers “choose” their card, creating a sense of control and driving engagement.
2024
Choose your card
Interactive-style motion that lets viewers “choose” their card, creating a sense of control and driving engagement.
2024
Interactive-style motion that lets viewers “choose” their card, creating a sense of control and driving engagement.
2024
Christmas
Our second TikTok test campaign, running pre- and post-Christmas. Strong performance confirmed TikTok as a valuable new channel.
2021
Our second TikTok test campaign, running pre- and post-Christmas. Strong performance confirmed TikTok as a valuable new channel.
2021
Christmas
A festive variation featuring illustrated snow and refined card motion that built on recent high-performing ads.
2021
A festive variation featuring illustrated snow and refined card motion that built on recent high-performing ads.
2021
Free credit report (Trustpilot)
Showcasing our updated credit score alongside Trustpilot reviews to build trust. An evergreen campaign running across multiple channels.
2021
Showcasing our updated credit score alongside Trustpilot reviews to build trust. An evergreen campaign running across multiple channels.
2021
Free credit report (app dashboard)
Focused on the in-app dashboard experience, highlighting the updated credit score. Designed as a scalable, evergreen asset.
2021
Focused on the in-app dashboard experience, highlighting the updated credit score. Designed as a scalable, evergreen asset.
2021
Cards
An animated row of cards draws focus, ending with a distinctive illustrated moment to reinforce the message.
2021
An animated row of cards draws focus, ending with a distinctive illustrated moment to reinforce the message.
2021
Spring branches
Spring-inspired card ads with fluid, natural motion to bring a fresh seasonal feel.
2021
Spring-inspired card ads with fluid, natural motion to bring a fresh seasonal feel.
2021
Loans
Illustrated “life moments” show how loans support customers, flipping to reveal relevant lenders.
2019
Illustrated “life moments” show how loans support customers, flipping to reveal relevant lenders.
2019
Valentines day
Playful, Valentine’s-themed ads using lighthearted motion to spotlight your credit score.
2019
Playful, Valentine’s-themed ads using lighthearted motion to spotlight your credit score.
2019
Your cards
Goal-led video and image ads that help customers visualise real-life financial milestones.
2019
Goal-led video and image ads that help customers visualise real-life financial milestones.
2019
Get on the ladder
Highlights the value of knowing and improving your credit score for first-time home buyers.
2019
New year 2019
A motivational New Year campaign encouraging customers to take control of their finances.
2019
A motivational New Year campaign encouraging customers to take control of their finances.
2019
Download the app
Putting a spotlighting on positive customer reviews with a focus on driving app downloads.
2018
Putting a spotlighting on positive customer reviews with a focus on driving app downloads.
2018
Improving key content findability
Royal Institute of Philosophy
Royal Institute of Philosophy
© Stina Slingo 2026