Social ads
Social ads
I led the design of marketing advertisements for TotallyMoney, creating both motion and static assets for platforms including Facebook, Instagram, TikTok, YouTube, Google Display Network and Reddit. My focus was on developing a cohesive creative direction that worked consistently across formats, ensuring the brand remained distinctive while performing effectively in diverse digital environments.
I led the design of marketing advertisements for TotallyMoney, creating both motion and static assets for platforms including Facebook, Instagram, TikTok, YouTube, Google Display Network and Reddit. My focus was on developing a cohesive creative direction that worked consistently across formats, ensuring the brand remained distinctive while performing effectively in diverse digital environments.
Outcome
Our sustained push on social media advertising played a key role in growing TotallyMoney’s customer base from 1 million to 6 million users. Many of the creatives I designed became top performers, remaining in rotation for several years due to their strong results. My work on this acquisition funnel was a major contributor, delivering engaging campaigns that consistently drove weekly sign-ups at scale.
Our sustained push on social media advertising played a key role in growing TotallyMoney’s customer base from 1 million to 6 million users. Many of the creatives I designed became top performers, remaining in rotation for several years due to their strong results. My work on this acquisition funnel was a major contributor, delivering engaging campaigns that consistently drove weekly sign-ups at scale.
Company
TotallyMoney
TotallyMoney
My role
My role
Lead designer
Lead designer
Timeline
2018-2024
1 day Spike day, then 2 months
(part-time), 2021
Team
Lead designer, copywriter, compliance and social marketing manager
Lead designer, copywriter, compliance and social marketing manager
Deliverables
Motion files
Motion files
Motion graphic
This set of ads uses a new more graphic style, creating visual interest with its playful design and motion. It refreshes our ad creatives, helping TotallyMoney stand out from the market. 2024
This set of ads uses a new more graphic style, creating visual interest with its playful design and motion. It refreshes our ad creatives, helping TotallyMoney stand out from the market. 2024
Motion graphic
This set of ads uses a new more graphic style, creating visual interest with its playful design and motion. It refreshes our ad creatives, helping TotallyMoney stand out from the market. 2024
This set of ads uses a new more graphic style, creating visual interest with its playful design and motion. It refreshes our ad creatives, helping TotallyMoney stand out from the market. 2024
Choose your card
This set of ads plays with the motion of choosing your own credit card, giving the watcher a sense of control and creating interest.
2024
This set of ads plays with the motion of choosing your own credit card, giving the watcher a sense of control and creating interest.
2024
Choose your card
This set of ads plays with the motion of choosing your own credit card, giving the watcher a sense of control and creating interest.
2024
This set of ads plays with the motion of choosing your own credit card, giving the watcher a sense of control and creating interest.
2024
Christmas
This set of ads was our second test on TikTok, they ran for a time before and during Christmas. The ads performed really well, proving that TikTok is a great new channel for us.
2021
This set of ads was our second test on TikTok, they ran for a time before and during Christmas. The ads performed really well, proving that TikTok is a great new channel for us.
2021
Christmas
This ad was part of the Christmas set, but using illustrated snow and a different card motion that performed well in my other recent ads.
2021
This ad was part of the Christmas set, but using illustrated snow and a different card motion that performed well in my other recent ads.
2021
Free credit report
The ads feature our updated credit score with Trustpilot reviews. This set of ads is more evergreen and is running in different channels at the moment.
2021
The ads feature our updated credit score with Trustpilot reviews. This set of ads is more evergreen and is running in different channels at the moment.
2021
Free credit report
The ads feature our updated credit score in the app dashboard. This set of ads is more evergreen and is running in different channels at the moment.
2021
The ads feature our updated credit score in the app dashboard. This set of ads is more evergreen and is running in different channels at the moment.
2021
Cards
This set of ads were a part of the 2020our lovely new illustration to show loan moments in customers lives, with a flip of the illustration showing our lenders.
2021
This set of ads were a part of the 2020our lovely new illustration to show loan moments in customers lives, with a flip of the illustration showing our lenders.
2021
Spring branches
This set of card ads spring inspired, with branches moving in a fluid way.
2021
This set of card ads spring inspired, with branches moving in a fluid way.
2021
Loans
This set of ads use our lovely new illustration to show loan moments in customers lives, with a flip of the illustration showing our lenders.
2019
This set of ads use our lovely new illustration to show loan moments in customers lives, with a flip of the illustration showing our lenders.
2019
Tetris
This set of card ads was inspired inspired by the old Tetris arcade game, the new motion adds a fun twist to our classic card ads.
2019
This set of card ads was inspired inspired by the old Tetris arcade game, the new motion adds a fun twist to our classic card ads.
2019
Your cards
This set of video and image ads are more goal oriented, helping you visualise moments in your life.
2019
This set of video and image ads are more goal oriented, helping you visualise moments in your life.
2019
Get on the ladder
This set of video and image ads shows the benefits of knowing your score and improving for people that are looking to buy a house.
2019
New year 2019
This set of video and image ads launched in the new year 2019 and aims to get customers inspired and improve their finances.
2019
This set of video and image ads launched in the new year 2019 and aims to get customers inspired and improve their finances.
2019
Download the app
This set of video and image ads focuses on two different directions. One shows the best features of the app and the other highlights the positive customer reviews, both aim to get more app downloads.
2018
This set of video and image ads focuses on two different directions. One shows the best features of the app and the other highlights the positive customer reviews, both aim to get more app downloads.
2018
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