VALO lifestyle branding
VALO lifestyle branding
Description
Description
I led the design of a full brand for VALO Lifestyle, a unisex Nordic lifestyle brand spanning jewellery, stationery, and lifestyle products. My role covered everything from developing the brand guidelines to designing print products, product photography, marketing materials, digital ads, and UX/UI for the online shop.
The process involved creating a cohesive visual identity across all touchpoints, including embossed jewellery boxes, stationery, folded guides, and digital campaigns. I photographed and retouched products, sourced printers to meet quality standards, and collaborated with developers to design and build a Shopify-based international online shop. Digital campaigns included Google Ads featured in lifestyle publications to launch the brand in London.
I led the design of a full brand for VALO Lifestyle, a unisex Nordic lifestyle brand spanning jewellery, stationery, and lifestyle products. My role covered everything from developing the brand guidelines to designing print products, product photography, marketing materials, digital ads, and UX/UI for the online shop.
The process involved creating a cohesive visual identity across all touchpoints, including embossed jewellery boxes, stationery, folded guides, and digital campaigns. I photographed and retouched products, sourced printers to meet quality standards, and collaborated with developers to design and build a Shopify-based international online shop. Digital campaigns included Google Ads featured in lifestyle publications to launch the brand in London.
Outcome
The brand launch established VALO as a distinctive lifestyle label with a cohesive Nordic aesthetic. The visual identity and high-quality execution across print, online, and digital campaigns successfully introduced the brand to the market, driving awareness, engagement, and sales. The online shop, marketing materials, and product photography created a consistent, premium experience, providing a scalable foundation for future seasonal and product expansions.
The brand launch established VALO as a distinctive lifestyle label with a cohesive Nordic aesthetic. The visual identity and high-quality execution across print, online, and digital campaigns successfully introduced the brand to the market, driving awareness, engagement, and sales. The online shop, marketing materials, and product photography created a consistent, premium experience, providing a scalable foundation for future seasonal and product expansions.
Company
VALO lifestyle
VALO lifestyle
My role
My role
Lead designer
Lead designer
Timeline
Timeline
2015-2016
2015-2016
Overview of the VALO lifestyle brand guidelines.
Overview of the VALO lifestyle brand guidelines.
Brand material that went out with each order.
Brand material that went out with each order.
Homepage for VALO Lifestyle’s international Shopify store.
Homepage for VALO Lifestyle’s international Shopify store.
Google Ads featured in Elle Decor, InStyle, Marie Claire, and Harper’s Bazaar to launch the brand in London. Design and retouching by Stina Ovaskainen; photography by Oliver Savage.
Google Ads featured in Elle Decor, InStyle, Marie Claire, and Harper’s Bazaar to launch the brand in London. Design and retouching by Stina Ovaskainen; photography by Oliver Savage.
A strategic relaunch of a brand’s social presence
A strategic relaunch of a brand’s social presence
TotallyMoney
© Stina Slingo 2026