Monitor feature launch
Monitor feature launch
Description
Description
When we launched Monitor, an app-only feature that uses open banking to help people track their spending, it was important to let both our current customers and new ones know about it. To introduce it, we created a focused digital launch across CRM and a dedicated landing page as well as some social posts later on.
When we launched Monitor, an app-only feature that uses open banking to help people track their spending, it was important to let both our current customers and new ones know about it. To introduce it, we created a focused digital launch across CRM and a dedicated landing page as well as some social posts later on.
I managed the campaign end to end, from shaping the initial idea through to the actual launch. I set the creative direction, explored different ways to tell the story, and worked closely with marketing, product and developers to align on goals and impact. The work moved quickly, with the full campaign designed, built and launched within a month.
I managed the campaign end to end, from shaping the initial idea through to the actual launch. I set the creative direction, explored different ways to tell the story, and worked closely with marketing, product and developers to align on goals and impact. The work moved quickly, with the full campaign designed, built and launched within a month.
Outcome
Outcome
The launch delivered a responsive landing page and a suite of seven tailored email variants, using animated GIFs to clearly communicate the value of the feature. Clear messaging and a focused visual style helped create a consistent, trustworthy experience that encouraged app downloads and built confidence around open banking consent.
The launch delivered a responsive landing page and a suite of seven tailored email variants, using animated GIFs to clearly communicate the value of the feature. Clear messaging and a focused visual style helped create a consistent, trustworthy experience that encouraged app downloads and built confidence around open banking consent.
Company
TotallyMoney
TotallyMoney
My role
My role
Lead designer
Lead designer
Timeline
Timeline
November 2023
November 2023
Full team
Full team
Lead designer, copywriter, compliance, legal, 2 developers, PM, head of design
Lead designer, copywriter, compliance, legal, 2 developers, PM, head of design
Email for mobile and desktop
Email for mobile and desktop
Landing page in 3 key break points (mobile, tablet and desktop)
Landing page in 3 key break points (mobile, tablet and desktop)
Landing page motion assets
Landing page motion assets
Scrolling the live landing page
Scrolling the live landing page
1 to 6m customers with help from social ads
1 to 6m customers with help from social ads
TotallyMoney
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