VALO lifestyle stationery
led the design of a full stationery range for VALO Lifestyle, a stationery and jewellery brand inspired by gemstones and informed by a pared-back Nordic aesthetic. My role covered everything from photographing and editing the gemstones for the prints, through to developing concepts and delivering the final print-ready designs.
led the design of a full stationery range for VALO Lifestyle, a stationery and jewellery brand inspired by gemstones and informed by a pared-back Nordic aesthetic. My role covered everything from photographing and editing the gemstones for the prints, through to developing concepts and delivering the final print-ready designs.
The process involved multiple rounds of testing to refine layout, quality, and finish, while ensuring the products were eco-friendly and manufactured in the UK. The final line included a wide range of items, from A6 notebooks and notepads to A4 weekly planners, greeting cards, stickers, wrapping paper, and gift tags.
The process involved multiple rounds of testing to refine layout, quality, and finish, while ensuring the products were eco-friendly and manufactured in the UK. The final line included a wide range of items, from A6 notebooks and notepads to A4 weekly planners, greeting cards, stickers, wrapping paper, and gift tags.
Outcome
The stationery collection successfully brought VALO’s gemstone-inspired aesthetic to life in a cohesive, high-quality product line. Each piece balanced refined design with sustainable production methods, giving the brand a distinctive visual identity within the lifestyle market.
The stationery collection successfully brought VALO’s gemstone-inspired aesthetic to life in a cohesive, high-quality product line. Each piece balanced refined design with sustainable production methods, giving the brand a distinctive visual identity within the lifestyle market.
Commercially, the range broadened VALO’s product offering beyond jewellery and positioned the brand to appeal to a wider audience. The collection was sold through multiple channels including the VALO online shop, Not On The High Street, Spitalfields Market, pop-ups, and Somsola Shop. It was also featured by a number of bloggers and influencers, among them @discerningman, @marjorieoflove, and @that_fitster, generating strong organic promotion.
Commercially, the range broadened VALO’s product offering beyond jewellery and positioned the brand to appeal to a wider audience. The collection was sold through multiple channels including the VALO online shop, Not On The High Street, Spitalfields Market, pop-ups, and Somsola Shop. It was also featured by a number of bloggers and influencers, among them @discerningman, @marjorieoflove, and @that_fitster, generating strong organic promotion.
The success of the launch not only drove sales but also created a scalable framework for future seasonal and product expansions, while building VALO’s reputation as a lifestyle brand.
The success of the launch not only drove sales but also created a scalable framework for future seasonal and product expansions, while building VALO’s reputation as a lifestyle brand.
Company
VALO lifestyle
VALO lifestyle
My role
My role
Lead designer
Lead designer
Timeline
2016
1 day Spike day, then 2 months
(part-time), 2021
Team
Lead designer, designer
Lead designer, designer
Deliverables
Designs and prints
Designs and prints
© Stina Slingo 2025